Abu Dhabi Food Hub Engages Fresh Produce Industry at Fruit Logistica 2026 in Germany

Abu Dhabi Food Hub, together with KEZAD Group, participated in Fruit Logistica 2026, held from 4 to 6 February 2026 at Messe Berlin, Germany. Recognised as the world’s leading trade exhibition for the fresh fruit and vegetable industry, the event brings together the full value chain, including growers, exporters, distributors, logistics providers, retailers, and technology partners.

The 2026 edition welcomed around 90,000 participants, 2,600 exhibitors from approximately 90 countries, and visitors representing 151 countries, reaffirming its importance as a global marketplace for fresh produce trade and industry collaboration.

Abu Dhabi Food Hub and KEZAD presented their integrated food trade and logistics ecosystem through a dedicated 67 sqm stand, designed to facilitate engagement with international visitors. The stand highlighted the strategic advantages of the platform, supported by visual presentations showcasing infrastructure, logistics connectivity, and market access opportunities across the UAE and wider region.

Throughout the exhibition, the team engaged with exporters, grower associations, fresh produce distributors, and logistics providers, exploring opportunities for market entry into the UAE and GCC markets as well as regional distribution and re-export through Abu Dhabi.

Participation at Fruit Logistica enabled meaningful discussions with industry stakeholders and strengthened awareness of Abu Dhabi Food Hub as a strategic destination for fresh produce trade and distribution, connecting global producing regions with Middle East markets.